Editorial Guide
Introduction
Purpose of the Guide:
This guide is designed to establish consistent editorial standards for SEO is my Happy, ensuring high-quality, cohesive content that aligns with our brand values and goals.
Audience:
This guide is intended for all content creators, including writers, editors, and content managers at SEO is my Happy.
Editorial Mission and Goals
Mission Statement:
Our mission is to inform and inspire our audience through high-quality content that reflects our brand’s values and expertise.
Goals:
- Inform our audience about SEO.
- Drive engagement and interaction on our platform.
- Support marketing and sales efforts by providing valuable content.
- Establish SEO is my Happy as a thought leader in digital marketing.
Content Strategy
Content Themes and Topics:
Our content will cover topics such as SEO, digital marketing and branding.
Target Audience:
Our primary audience consists of people who want to be seen in the digital environment, while our secondary audience includes people starting a new business.
Content Types:
We will produce a variety of content formats including:
- Blog posts
- Articles
- Videos
- Infographics
- Podcasts
Tone and Voice:
Our tone will be friendly, and our voice will be enthusiastic.
Content Creation Guidelines
Writing Style:
Use clear, concise language. Avoid jargon and overly complex sentences.
SEO Best Practices:
Include primary and secondary keywords naturally within the content. Use meta descriptions, alt tags, and internal linking strategies to optimize for search engines.
Headlines and Subheadings:
Craft engaging and SEO-friendly headlines. Use subheadings to break up content and improve readability.
Multimedia Integration:
Include relevant images, videos, and other multimedia elements to enhance the content. Ensure all media is high-quality and properly credited.
Citations and References:
Include links to original sources where applicable.
Editorial Process
Content Planning:
- Brainstorming sessions held regularly.
- Pitch content ideas to content manager for approval.
Workflow:
- Drafts submitted to content manager.
- Revisions and feedback provided within a reasonable time.
- Final approval by Amylee Silva before publication.
Editing and Proofreading:
- Content goes through as many rounds of editing needed.
- Proofread for grammar, spelling, and factual accuracy.
Deadlines and Scheduling:
- Maintain a content calendar with deadlines for drafts, revisions, and publication.
Quality Assurance
Standards for Quality:
High-quality content is well-researched, accurately cited, and aligns with our brand voice and tone.
Fact-Checking:
Verify all facts and statistics through reliable sources before publication.
Consistency:
Ensure consistency in formatting, tone, and style across all content.
Legal and Ethical Standards
Copyright and Fair Use:
Respect all copyright laws. Use third-party content only with proper permissions and attributions.
Plagiarism:
Zero tolerance for plagiarism. All content must be original or properly credited.
Privacy:
Protect user privacy. Do not disclose personal information without consent.
Content Promotion and Distribution
Social Media:
Share content on Facebook, Instagram, Tik Tok and GMB. Follow best practices for each platform to maximize reach and engagement.
Email Marketing:
Use engaging subject lines and calls to action.
Partnerships and Guest Posts:
Collaborate with partners to expand content reach.
Performance Measurement and Feedback
Metrics:
Track KPIs such as page views, time on page, social shares, and conversions.
Feedback Loop:
Collect feedback from readers through comments, surveys, and direct messages.
Continuous Improvement:
Regularly review content performance and update strategies to improve quality and engagement.
Appendices
Templates and Checklists:
- Content brief template
- Editorial calendar template
- Proofreading checklist
Resources:
- AP Stylebook
- SEO tools (e.g., Google Analytics, SEMrush)
- Relevant industry literature and guides