Editorial Guide


Purpose of the Guide:

This guide is designed to establish consistent editorial standards for SEO is my Happy, ensuring high-quality, cohesive content that aligns with our brand values and goals.


This guide is intended for all content creators, including writers, editors, and content managers at SEO is my Happy.

Editorial Mission and Goals

Mission Statement:

Our mission is to inform and inspire our audience through high-quality content that reflects our brand’s values and expertise.


  • Inform our audience about SEO.
  • Drive engagement and interaction on our platform.
  • Support marketing and sales efforts by providing valuable content.
  • Establish SEO is my Happy as a thought leader in digital marketing.

Content Strategy

Content Themes and Topics:

Our content will cover topics such as SEO, digital marketing and branding.

Target Audience:

Our primary audience consists of people who want to be seen in the digital environment, while our secondary audience includes people starting a new business.

Content Types:

We will produce a variety of content formats including:

  • Blog posts
  • Articles
  • Videos
  • Infographics
  • Podcasts

Tone and Voice:

Our tone will be friendly, and our voice will be enthusiastic.

Content Creation Guidelines

Writing Style:

Use clear, concise language. Avoid jargon and overly complex sentences.

SEO Best Practices:

Include primary and secondary keywords naturally within the content. Use meta descriptions, alt tags, and internal linking strategies to optimize for search engines.

Headlines and Subheadings:

Craft engaging and SEO-friendly headlines. Use subheadings to break up content and improve readability.

Multimedia Integration:

Include relevant images, videos, and other multimedia elements to enhance the content. Ensure all media is high-quality and properly credited.

Citations and References:

Include links to original sources where applicable.

Editorial Process

Content Planning:

  • Brainstorming sessions held regularly.
  • Pitch content ideas to content manager for approval.


  • Drafts submitted to content manager.
  • Revisions and feedback provided within a reasonable time.
  • Final approval by Amylee Silva before publication.

Editing and Proofreading:

  • Content goes through as many rounds of editing needed.
  • Proofread for grammar, spelling, and factual accuracy.

Deadlines and Scheduling:

  • Maintain a content calendar with deadlines for drafts, revisions, and publication.

Quality Assurance

Standards for Quality:

High-quality content is well-researched, accurately cited, and aligns with our brand voice and tone.


Verify all facts and statistics through reliable sources before publication.


Ensure consistency in formatting, tone, and style across all content.

Legal and Ethical Standards

Copyright and Fair Use:

Respect all copyright laws. Use third-party content only with proper permissions and attributions.


Zero tolerance for plagiarism. All content must be original or properly credited.


Protect user privacy. Do not disclose personal information without consent.

Content Promotion and Distribution

Social Media:

Share content on Facebook, Instagram, Tik Tok and GMB. Follow best practices for each platform to maximize reach and engagement.

Email Marketing:

Use engaging subject lines and calls to action.

Partnerships and Guest Posts:

Collaborate with partners to expand content reach.

Performance Measurement and Feedback


Track KPIs such as page views, time on page, social shares, and conversions.

Feedback Loop:

Collect feedback from readers through comments, surveys, and direct messages.

Continuous Improvement:

Regularly review content performance and update strategies to improve quality and engagement.


Templates and Checklists:

  • Content brief template
  • Editorial calendar template
  • Proofreading checklist


  • AP Stylebook
  • SEO tools (e.g., Google Analytics, SEMrush)
  • Relevant industry literature and guides