❌ A Website Isn’t Right for You (Yet)—But Here’s What You Should Focus On


Let’s save you some time and money: Your quiz results suggest that building a website isn’t the best move for your business right now—and that’s totally okay. In fact, it’s a smart decision not to invest in something that won’t deliver immediate value.

But this doesn’t mean you should stand still. 

Instead, it’s time to double down on what matters: showing up on the platforms where your audience already hangs out. By focusing your energy on a single strategy and doing it consistently, you can build the traction you need to grow your business.

And then when the time is right and you’re ready to launch your first product, e-book, course, service— you’ll have a solid audience base and a website that works hard for you.

Platform Recommendations and Action Steps

Instagram

Best for: Visual brands who aspire for prestige, increased visibility, and a creative showcase of their work.

  • Add keywords to your profile line (Your Name / Business Name + Keyword).
  • Focus on creating Reels; they’re the best-performing content type in 2024.
  • Set up essential Instagram settings, like Suggested Accounts, High-Quality Videos, etc to improve discoverability.

LinkedIn

Best for: Service providers who want to grow authority and connect with decision-makers.

  • Optimize your profile with clear keywords and an eye-catching banner.
  • Post thought leadership content and engage meaningfully with your network.
  • Use LinkedIn as a tool to connect with decision-makers or potential clients.

Pinterest

Best for: Lifestyle brands who want to inform, inspire, and drive engagement with their audience.

  • Pin at least 5 fresh pieces of content per week for consistency.
  • Add keyword-rich titles and descriptions to boost traffic.
  • Use your pins to direct users to social platforms or lead-generating freebies.

YouTube/TikTok (Videos)

Best for: Creators and professionals who thrive on video storytelling to educate, entertain, or captivate audiences.

  • Prioritize short-form video content like YouTube Shorts or TikTok videos.
  • Add keywords to your titles, descriptions, and even on-screen text for better visibility.
  • Invest more time and energy in creating attention-grabbing thumbnails—they’re more important than you think!

Google My Business (GMB)

Best for: Brick-and-mortar businesses and local services looking to attract nearby customers and showcase their offerings.

  • If you haven’t claimed your business yet, stop everything and do it now.
  • Add complete details: products, hours, menu links, and event tickets.
  • Post regularly—offers and updates can be incredibly effective.

Newsletters

Best for: Entrepreneurs who value a direct and personal way to nurture their audience and build trust over time.

  • Plan your content ahead of time so you always know what to send.
  • Use storytelling to connect with your readers and build trust.
  • Be consistent! Regular emails keep your audience engaged and remind them you exist.

You don’t need a website to grow your business right now, but you do need to show up. By choosing the right platform and committing to consistent action, you’ll be miles ahead when the time comes to build a site.

Looking for support on the strategies above? Want to learn and grow in a safe, supportive community of solopreneurs who are building something amazing?

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See you online soon.

Amylee Silva
Mama bear of SEO